The 15-Minute Google Business Profile Tune-Up

Earlier this year, I wrote about why local business listings sometimes matter more than your website. Since then, the question I hear most is, "Okay, so what do I actually do?"

Here's your answer: a 15-minute tune-up you can do today. Grab a coffee, open your Google Business Profile, and go through this list.

Minutes 1 to 3: Check the basics

Make sure your business name, address, phone number, and website are correct and match what's on your website and other listings exactly. Inconsistent details confuse customers and search engines.

While you're there, check your hours. Add holiday hours now for Thanksgiving, Christmas, and New Year's so customers don't show up to a locked door.

Minutes 4 to 6: Review your categories and services

Your primary category tells Google what you do. Choose the most specific one that fits, for example "Foundation repair service" instead of just "Contractor." Then add secondary categories and list your main services. This helps you show up in the searches that bring in the right customers.

Minutes 7 to 9: Refresh your photos

A profile with a single logo doesn't tell customers much. Add a few current photos of your team, your space, your work, or your products. Skip the stock images. Real beats perfect.

Minutes 10 to 12: Answer your reviews

Reply to any reviews you haven't answered yet, the good and the not-so-good. A short, sincere thank you goes a long way. For a negative review, stay calm, acknowledge the concern, and offer to make it right offline. Future customers read your replies as closely as the reviews themselves.

Minutes 13 to 15: Post an update

Google lets you share posts right on your profile: an offer, an event, or a quick update. Most small businesses never use this feature, which is exactly why you should. Share your holiday offer, a seasonal tip, or a reminder of your hours.

Make it a monthly habit

Put a 15-minute reminder on your calendar once a month. Add a photo, answer your reviews, and share one update. It's one of the simplest ways to stay visible to the people searching for what you offer, right when they need it.

Need help getting your profile in shape, or want someone to keep it updated for you? Let's chat.