About Excellis
Where Excellence Meets La Ñapa
Excellis Marketing & More was built for small business owners who need marketing that actually works, and doesn’t feel like guesswork.
ex·cel·le·re
/ekˈselːere/ Latin
______________
verb: excellere
Meaning
to rise; to go beyond; to stand out; to surpass
Origin
From Latin ex (“out, beyond”) + celsus (“lofty, high”).
Our Name:
Excellis, inspired by the Latin excellere to rise, to go beyond, to stand out. That’s our promise to you. We believe every small business deserves the chance to shine, not just show up. Rising above the noise takes clarity, creativity, and courage, and that’s exactly what we bring to the table. With Excellis, you’re not just keeping up, you’re stepping ahead, growing with confidence, and standing out in a way that feels true to you.
Why oranges?
In many cultures, oranges are a symbol of prosperity and joy. In Spain, especially in Seville and Valencia, they have long been tied to prosperity and abundance.
At Excellis Marketing & More, oranges capture the essence of what Excellis stands for: taking something beautiful and full of potential and helping it grow into something greater. Just as oranges became a bridge between cultures and a source of abundance, Excellis Marketing & More is here to bridge creativity with strategy, bringing businesses growth and that special ‘& More’.
But there’s more. There’s always & More.
In Puerto Rico, we call it la ñapa. In Louisiana, it’s lagniappe. It’s that little extra you didn’t see coming: the encore at the end of the show, the surprise that makes you smile.
At Excellis, marketing isn’t one-size-fits-all. It’s custom -built for you - with clarity, creativity, and always that extra lagniappe.
About
Hi! My name is Rebecca
I was born in Puerto Rico, and life has taken me on quite a journey. From Spain to Chicago, Florida, Louisiana, and now Knoxville, Tennessee. Along the way, I’ve worked with marketing agencies and companies in advertising, marketing research, strategy, social media management, and international business. I’ve even built businesses of my own, which means I understand the ups and downs of entrepreneurship firsthand.
I’ve worked across industries from tech and construction to CPG, wellness, and service-based brands, and I’m a fast learner who adapts quickly to new challenges and business goals
I hold a BA in Marketing and a Master’s in International Business, plus certifications ranging from Meta Social Media Management to Google SEO, AI tools, and even IBM’s Generative AI for Sales Professionals. While I’ve had the chance to work with big companies, my passion is helping small businesses. I see myself in them, their drive, their hustle, their dreams, and I always treat them as if the they are mine. Whether it’s marketing, sales, or bringing fresh ideas with AI, I love finding ways to make businesses shine.
And when I’m not working? You’ll probably catch me watching or playing sports (I’ll keep my favorite teams secret to avoid any debates 😉).
At the end of the day, my goal is simple: to bring extra value, creativity, and care to every project, always giving that little “& More.”